creating value for
Consumer Products

Innovative companies ask questions. We provide answers.

We use innovative methods and technologies to develop intelligent solutions for companies in the consumer products industry. Fully exploit your data potential and further expand your competitiveness with New Data Solutions from msg.

Our experts

  • Know the requirements of the consumer products industry very well
  • Offer comprehensive methodological expertise
  • Provide efficient consulting, tailored to your goals and needs
  • and select the right solutions for you regardless of the vendor.

In this way, we support you on your way to becoming a data-driven company. Benefit from our many years of in-depth expertise – for excellent results for your company and your customers. We provide you with independent consultancy.

Do you have any questions?

Dr. Wolfgang Wilke

Division Manager Consumer Goods

New Opportunities thanks to new Data Solutions

Innovation starts now

The complexity of processes is increasing, data growth is exponential.

Requirements for environmental and social sustainability combined with pressure on margins and intense competition are putting the focus on data-driven, intelligent applications.

Knowing means caring

Staying one step ahead of customer expectations means meeting dynamically increasing demands with excellent digital services.

A personalized product offering that is customer-oriented across all channels creates competitive advantages.

Digital value chain

Where are the ordered goods at present and who provides reliable proof of the status and all elements of a supply chain? How can supply chains be tracked? How are B2B partners integrated into financing processes?

Return on data

With intelligent linking and usage of data, costs can be minimized and revenues increased.

Decisions are made soundly and correctly. This way, new business models can be established.

Our Solutions for Your Success



Analytics & Artificial Intelligence

With Analytics and Artificial Intelligence you get added value from your data. Analytics helps you to detect fraud or predict your customers’ change motivations. For forecasting price developments, we assist you with Predictive Analytics. With Prescriptive Analytics, we provide AI-assisted recommendations for actions or carry out automated corrections with autonomous agents.

  • Advise on the strategy, implementation and operationalization of Advanced Analytics
  • Support you in forecasting price developments with the help of Predictive Analytics
  • Support production optimization with artificial intelligence methods

  • Create more transparency of your supply chains, for example
  • Increase customer loyalty
  • Increase product and production quality
  • Predict developments
  • Understand your customers better
  • Better identify risks and shape innovation

Virtual Assistants

Whether in marketing, sales or customer service: Conversations are the most intimate way to engage with your target group. With AI-powered chatbots and language assistants, you can take your customer relationships to the next level. We develop a sustainably effective conversational strategy for you.

  • We analyze customer needs, define goals, create a conversational UX
  • We continuously optimize the AI ecosystem
  • We develop bots with brand character, so that your digital touchpoints become a real brand experience

  • High level of customer satisfaction
  • Cost-efficiency
  • High level of scalability of the solution
  • Reduced workload
  • Find, understand, decide quickly

IoT, Big Data & Cloud

By linking new technologies with intelligent data usage, you can optimize your production, production processes and products. Create the basis for new data-driven services and products for your company, your customers and partners.

  • Architecture consulting for IoT solutions and digital twins (DT - Digital Twin)
  • IoT, Big Data and DT implementations
  • System integration on-prem and/or in the Cloud
  • Big data architectures and big data analytics

  • Development of new business models
  • Predictive maintenance
  • Sustainable production
  • Transparent value chain
  • Cost reduction

Business Intelligence & Planning

With Business Intelligence, we provide answers to the pressing questions about strategy and innovation in your company. The new transparency enables you to better understand your customers, identify risks and shape innovations. Integrated result and financial planning enables you to optimize the performance of the company.

  • Assessment of your architecture for BI and Analytics, setting up of appropriate target architectures (cloud/on-prem)
  • Migration of existing solutions to the cloud
  • Integration of internal and external data sources

  • Control your company more efficiently
  • Create more transparency for your company control
  • Integrated result and financial planning
  • Understand your customers better
  • Detect risks and shape innovation

Master Data Management & Data Governance

Data-driven companies are more successful: As long-standing partner of leading MDM technology suppliers, we create added value in the form of process efficiency, high data availability and quality through efficient data management.

  • Implementation and integration of market-leading Master Data Management (MDM) systems
  • Product enhancements for established software solutions (electronic catalogs and reporting according to EU requirements)
  • Development of a data strategy
  • Utilization of the MDM maturity level model
  • Consulting on MDM and Data Governance concepts and solutions

  • Open up additional sales opportunities
  • Monetizing data
  • Creating transparency
  • Data protection and requirements compliance
  • Reliable data for right decisions


From consulting to technological expertise to managed services: We are only satisfied with our work when you are. This aspiration is reflected in trusting and long-standing collaboration with numerous customers. Let our results convince you.

Wolfgang Wilke

Division Manager Consumer Goods

Our Success Stories

Success Story SMS group

SMS group and msg modernize a 20 year old technology system for seamless tube rolling mills

Success Story AWB Köln

Detecting road damage in Cologne is a time-consuming process. Together with msg, AWB investigated whether artificial intelligence could make the procedure more efficient.

Success Story KTE

Where many market solutions come to a standstill, msg delivers a tailor-made product: Neo, a digital voice assistant that can be implemented completely independently and also works offline. Not only that, but the use of Neo has already resulted in considerable CO2 savings.

Success Story HANSA-FLEX AG

In just two months, HANSA-FLEX AG is working with msg to implement the European reporting obligation for substances of very high concern (SVHC).