Based on our industry expertise, we create ecosystems that enable a better life!

Due to the rapid change in the business world towards digital ecosystems, it is essential to build the right partnerships. To reflect the diversity of topics and requirements, msg stands for the motto “Stronger Together”. Together with our partners, we are thought leaders, trailblazers and future makers for digital business models and ecosystems.

Our goal is to support companies in achieving their ambitious goals. That is why we at msg strive to build and maintain long-term and successful relationships with our partners. Based on transparency, trust and respect, we innovate together to deliver intelligent solutions.

Our industry expertise, our extensive partner network and our extensive experience in working with forward-thinking and innovative companies enable us to increase our performance and competitiveness in the market for the benefit of our mutual customers.

Your contact

Sebastian Krauss

Head of Global Alliance Management

Our partners

SAP Gold Partner

SAP is the market leader for business software and offers more than 100 solutions covering all business areas and industries. msg is a long-standing consulting and development partner of SAP and has been a close partner since 1998, today as an SAP Gold Partner and BTP Expert. msg is also one of the leading SAP Solution Extension Partners worldwide and thus belongs to a small exclusive circle, which is also demonstrated by the fact that it has won several SAP Pinnacle Awards.

AWS Cloud Partner

Since 2016, msg has been listed as a partner of  Amazon Web Services (AWS), a global cloud computing company and subsidiary of Amazon. In addition, msg is an SAP Competency Partner of AWS and offers industry solutions on the market as a Public Sector Partner. The partnership focuses on the use of AWS cloud services for new and existing industry solutions as well as the migration and implementation of customer solutions.


Microsoft Logo

Microsoft is one of the largest technology companies in the world and, as a hyperscaler, has focused strongly on the cloud business in recent years with solutions in Modern Work, IaaS, PaaS, SaaS and security. msg has been listed as a Microsoft partner since 2010. Since 01.07.2023 as a partner in the Microsoft AI Cloud Partner Program (MAICPP) with 5/6 Solutions Designations. The focus of the partnership is on Modern Work, Azure Services and Security Services for all customer sizes with a focus on insurance, banking, public sector and automotive.

Google Cloud Logo

Google Cloud is Google's cloud computing service and is one of the world's largest technology companies. Google Cloud offers a wide range of cloud computing services and has established itself as a strong hyperscaler in recent years. Google offers solutions in the areas of Modern Work, IaaS, PaaS, SaaS and security. Since 2023, Google Cloud has increasingly focused on AI, especially GenAI. msg has been listed as a Google partner since 2021. The partnership focuses on Google Cloud and security services for all customer sizes.

Aleph Alpha has been a partner of msg since 2022. As part of the partnership, Aleph Alpha and msg jointly implement projects using Aleph Alpha's technology. Typically, the projects consist of advising and training customers on the use of AI models, implementing interfaces and applications for their use, providing and operating the AI models in msg applications and further developing the interfaces and applications.


Blue Prism is the partner for intelligent automation solutions. With its solutions, Blue Prism changes the way work is done and, together with msg, helps its customers to increase their efficiency with new ways of working and to make millions of working hours available for other purposes - for value-adding tasks. Blue Prism's Digital Workforce is intelligent, secure, scalable and accessible to all.

msg has been a reselling and implementation partner of Blue Prism since 2020. The focus of the partnership is on the provision and implementation of Blue Prism's intelligent automation solutions.

The strategic partnership between the software manufacturer BSI and the IT and consulting company msg, which sealed their strategic partnership in the field of customer journey management in 2019, has been in place for over four years. Thanks to the successful collaboration, this will be extended to the entire msg Group as a strategic alliance in 2022.

In addition to the digitalization of customer relationships, the expanded partnership now also focuses on the joint development of industry solutions for insurance, banking, retail and healthcare. The msg Group's partnership also enables an international orientation of the joint business.

Thanks to specific expansions of the range of services through industry templates, an management solution, the integration of new technology such as msg.ChurnPrediction and the msg.Marketplace, both partners and our joint customers benefit from this strategic alliance.

The alliance is based on a clear complementary approach. Through the structured interaction of our core competencies, we deliver essential added value to our customers. The domain know-how of msg and the high level of digital expertise of BSI together generate sustainable benefits in the digital customer relationship. And this on a state of the art cloud-based SaaS solution, the Customer Suite from BSI.

Celonis is the first German decacorn and world market leader in process mining technology. After the first business relationship between msg and Celonis in 2017, msg achieved the Gold Partnership in 2022. Process mining is revolutionizing classic process management by mapping the actual company processes based on process data, making them evaluable and using AI/machine learning to provide predictions for ideal, automated processes. msg's focus in the partnership is on implementing the technology and contributing its industry expertise to process analysis and optimization projects, as well as developing process mining apps in the Celonis ecosystem.

Citrix is a company that specializes in the development of software solutions that enable users to securely access their applications and data from different locations. The main goal of Citrix is to create a flexible and efficient working environment by providing technologies for remote access and virtualization. Citrix products and solutions include Citrix Virtual Apps and Desktops, Citrix Workspace, Citrix ADC (Application Delivery Controller), Citrix Endpoint Management and Citrix Content Collaboration.

msg has been a Citrix partner since 2002 and has held the highest partner status of Citrix Platinum Solution Advisor for over 15 years. With msg's comprehensive expertise, msg is one of the top 3 leading Citrix consulting and implementation partners in Germany. msg offers holistic consulting for the complete Citrix product portfolio and has already implemented successful projects in various industries.


Databricks combines data warehouses and data lakes in a lakehouse architecture. It provides a platform for data engineering, machine learning and analytics that utilizes both structured and unstructured data. The Databricks platform enables organizations to rapidly develop and scale big data applications and artificial intelligence to extract insight and value from data. The integration of the Apache Spark Engine and the Delta format enables the scalable processing of batch and streaming data. The platform is available in the Microsoft Azure Cloud, the Google Cloud and in the AWS Cloud as a managed service.

Databricks and msg have had a partnership since 2023. The focus of this partnership is on the consulting services that msg offers its customers for the implementation and operation of the Databricks platform. This partnership gives msg direct access to Databricks sales and to Databricks' internal partner network. In addition, the partnership offers msg the opportunity to participate in extended training and further education programs


Datadog is a SaaS monitoring platform that replaces multiple monitoring products with a single unified product. A single source of truth helps technical teams troubleshoot faster, eliminate communication silos and achieve DevOps goals. msg has been a Datadog partner since 2013.

In August 2023, msg and Genesys, the leading provider of customer interaction solutions, announced a partnership. The partnership enables msg customers in the financial services sector to manage customer concerns consistently across all communication channels and provide the best customer experience. The Genesys Cloud CX™️ platform offers functions for intuitive recognition of concerns, personalized customer contact and high quality responses to customer inquiries. All msg customers will benefit from a range of advantages, including customer-centric service, increased customer retention and acquisition, and reduced processing times and transaction costs.

The partnership enables the combination of Genesys' state-of-the-art technology with msg's many years of industry expertise.

IBM is a global leader in industry-specific IT products and services as well as software and hardware, particularly for artificial intelligence, blockchain, business process, cloud computing, data & analytics, hybrid cloud, IT infrastructure, security and supply chain.

msg has been an IBM partner for more than 40 years. msg is listed as a Gold Partner for Reselling and Embedded Solutions at IBM.

The focus of the partnership is on reselling software and generating leads to acquire new customers with embedded solutions in the areas of data analytics, artificial intelligence, digital assistants, data management and cloud infrastructure and services. We are also part of the ISV program with a focus on the IBM Z-Platform.

Insiders Technologies, an IT company with a focus on input management, has been a partner of msg since 2018. The partnership focuses on consulting services (implementation, customization and maintenance) of msg with regard to software products from Insiders, the embedding of Insiders products in msg products (msg.SIMA) and the development of further services. is a leading provider of advanced AI. The company's innovative platform, no-code tools and solutions are used to deliver end-to-end customer and employee experiences from automation to human assistance and to develop generative AI-powered applications. takes an open approach, allowing companies to choose the LLMs and infrastructure that best suit their business needs. has been a partner of msg since 2023. The aim of the partnership is to combine's product line with msg's consulting expertise to provide customers with a holistic offering in the field of AI.

kühn & weyh Software GmbH (kwsoft for short) has been a Partner of msg sytems since 2019. kwsoft's M/ series is a technologically leading solution in the field of Customer Communications Management (CCM) with a focus on document creation and omnichannel output management.

As part of the partnership, msg will provide consulting services (strategy consulting, project management and migration) for kwsoft's Series M/ software products.

Since its founding in 1993, NVIDIA  has been a pioneer in accelerated computing. The invention of the graphics processing unit (GPU) in 1999 sparked the growth of the PC gaming market, redefined computer graphics, ushered in the era of modern AI, and drove industrial digitization across all markets. Today, NVIDIA is a full-stack computing company with data center-scale offerings that are transforming the industry.

As a Solution Advisor (Consultant) Partner, msg advises customers who want to implement NVIDIA-based solutions or technologies. A particular focus of the collaboration is on the area of artificial intelligence.

Qualtrics is the partner for holistic experience management in the areas of brand, product, employee and customer. msg has been listed as a trusted advisor to Qualtrics since 2018. The focus of the partnership is on customer and employee experience, two areas of experience that are mutually essential. The partnership offers our customers strong solutions on one platform that increase digital efficiency and enable automated processing of all feedback data from all of a company's communication channels.

With products such as Red Hat® Enterprise Linux®, Ansible® and OpenStack®, Red Hat is the leading provider of OSS products with enterprise support in traditional infrastructure and system automation. The Red Hat® OpenShift® container platform enables the use of Kubernetes at enterprise level and is offered as PaaS by all major hyperscalers.

msg has been an Advanced Business Partner of Red Hat since 2017, specializing in cloud infrastructure and container platforms. The partnership focuses on the development and operation of cloud-native and classic msg products on Red Hat platforms in the hybrid cloud.

Enterprise Linux, Ansible, OpenStack and OpenShift are trademarks or registered trademarks of Red Hat, Inc. in the United States and other countries. Linux® is a registered trademark of Linus Torvalds.

Salesforce brings companies and customers together. The integrated CRM platform connects the business areas of marketing, sales, commerce, customer service, IT and much more in a smart way, creates experience and integrates the focus topic of sustainability with the Net Zero Cloud. We have been a Salesforce partner since 2016 and have a wide range of industry references.

semantics Kommunikationsmanagement GmbH is an owner-managed, medium-sized software manufacturer and solution provider. semantics specializes in the management of large text collections in companies (Corporate Library) and the digitization of historical collections from memory institutions (Visual Library).

msg and semantics have been working closely together on projects since 2004. The strong synergies, successes and challenges have strengthened our partnership and led to a strategic cooperation in 2018.

The focus of the partnership is on the joint further development of innovative solutions for the area of customer communication and joint project work in the OMS and CCM environment in which these solutions are used. In particular, msg is able to scale the expertise of semantics as required.

ServiceNow is a leader in digital workflow automation and offers innovative solutions based on a platform to help companies transform their business processes. With its holistic approach, ServiceNow enables customers to design their workflows efficiently and effectively.

As a trusted partner of ServiceNow, the msg group's consultants and specialists utilize the extensive potential of the ServiceNow platform to offer our customers sustainable and holistic consulting. By deepening our collaboration in 2023, we are proud to now be officially recognized as a certified ServiceNow Specialist Partner in the areas of “Consulting & Implementation” and “Reseller”.

This certification confirms our extensive know-how and expertise in consulting and implementing ServiceNow solutions. It also underlines our in-depth understanding of the ServiceNow platform and its extensive functionalities. As a certified partner, we are able to offer our customers even more comprehensive services and provide them with the best possible support on their digital transformation journey.

We use our expertise to support our customers in the digitalization of their business processes, from the initial idea through to the successful implementation of the digitalized processes. In doing so, we are always guided by the proven architectures and standards of the ServiceNow platform as well as the individual requirements of our customers. We also support our customers beyond the completed projects and assist them with all questions relating to process optimization. Together with them, we also develop a Center of Excellence for the smooth operation of their ServiceNow platform.

Snowflake  is a leading cloud-agnostic data platform for storing, processing, using and sharing data. With core services such as data warehousing, data sharing and data integration, Snowflake is revolutionizing the way organizations use data and gain insights. The Snowflake Data Cloud provides a global and unified solution that enables seamless collaboration, new insights and unprecedented business opportunities.

A partnership between Snowflake and msg has been in place since 2023. The partnership focuses on msg's consulting services for the implementation and operation of Snowflake at our customers. This partnership gives msg direct access to the Snowflake internal partner network as well as an extended training and further education program.

Tricentis is the market leader in enterprise continuous testing and is completely reinventing software testing for DevOps, cloud and enterprise applications. Tricentis' AI-based continuous testing platform offers a new and fundamentally different way to perform software testing - fully automated, completely codeless and intelligently driven by AI. Tricentis and msg have been partners since 2018. Since 2023, msg has been listed as a Tricentis Solution Partner, especially for test automation. msg advises customers, implements Tricentis Tosca, carries out migration projects and manages and monitors test automation.

VMware is a leading provider of multi-cloud services for all applications and supports digital innovation while maintaining control at enterprise level.

According to VMware's partner model, msg is listed as an Advanced Partner.


Strong partnerships

msg press

Strategic investment for more AI made in Germany.

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By bundling their competencies, the two companies are further driving cloud transformation for their customers.

msg press

The consulting and IT company msg and the German AI company Aleph Alpha established a partnership in January 2023.