Innovative companies ask questions. We provide answers.
We use innovative methods and technologies to develop intelligent solutions for companies in the consumer products industry. Fully exploit your data potential and further expand your competitiveness with New Data Solutions from msg.
Our experts
- Know the requirements of the consumer products industry very well
- Offer comprehensive methodological expertise
- Provide efficient consulting, tailored to your goals and needs
- and select the right solutions for you regardless of the vendor.
In this way, we support you on your way to becoming a data-driven company. Benefit from our many years of in-depth expertise – for excellent results for your company and your customers. We provide you with independent consultancy.
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New Opportunities Thanks to New Data Solutions
New Opportunities

Resilience through digitalization

Resilience through digitalization
Innovation starts now
The complexity of processes is increasing, data growth is exponential.
Requirements for environmental and social sustainability combined with pressure on margins and intense competition are putting the focus on data-driven, intelligent applications.

Customer
in focus

Customer
in focus
Knowing means caring
Staying one step ahead of customer expectations means meeting dynamically increasing demands with excellent digital services.
A personalized product offering that is customer-oriented across all channels creates competitive advantages.

Success through
transparency and sustainability

Success through
transparency and sustainability
Digital value chain
Where are the ordered goods at present and who provides reliable proof of the status and all elements of a supply chain? How can supply chains be tracked? How are B2B partners integrated into financing processes?

Creating added
value from data

Creating added
value from data
Return on data
With intelligent linking and usage of data, costs can be minimized and revenues increased.
Decisions are made soundly and correctly. This way, new business models can be established.
Neue Chancen dank New Data Solutions
Innovation starts now
The complexity of processes is increasing, data growth is exponential.
Requirements for environmental and social sustainability combined with pressure on margins and intense competition are putting the focus on data-driven, intelligent applications.
Our Solutions for Your Success
Our Solutions
Digital Transformation

Digital Transformation Consulting
Digital and disruptive technologies enable new business models to expand your competitiveness. With our data-driven maturity level model, we develop a custom roadmap with you to achieve your desired level of digital transformation.
Unser Service
- Evaluation of measures to improve your market position
- Provide support in the introduction of new technologies and methods
- Create a 360-degree view of your company
- Advise you on the optimization of your IT systems, taking current IT trends into account
Your Benefits
- Identify strengths and opportunities for vision and values, organization and technology
- Implement innovations
- Reduce time to market
- Improve your market position based on the results
- Optimize your IT infrastructure
Analytics & BI

Analytics & Business Intelligence
With Business Intelligence and Analytics, we provide answers to the pressing questions about strategy and innovation in your company. With Predictive Analytics, we support you in forecasting price developments. Analytics also helps you to detect fraud or predict your customers’ change motivations.
Unser Service
- Evaluation of your architecture for BI and Analytics, the setting up of appropriate target architectures (cloud/on-prem) and the migration of existing solutions into the Cloud
- Advise on the strategy and operationalization of Advanced Analytics
- Support you in forecasting price developments with the help of Predictive Analytics
Your Benefits
- Control your company more efficiently
- Create more transparency for your company control
- Predict developments
- Understand your customers better
- Detect risks and shape innovation
AI & Virtual Assistants

AI & Virtual Assistants
Whether in marketing, sales or customer service: Conversations are the most intimate way to engage with your target group. With AI-powered chatbots and language assistants, you can take your customer relationships to the next level. Together with you, we develop a sustainably effective conversational strategy.
Our Service
- We analyze customer needs, define goals, create the conversational UX
- Continuously optimize the AI ecosystem
- Development of bots with brand character, so that your digital touchpoints become a real brand experience
Your Benefits
- High level of customer satisfaction
- Cost efficient
- High level of scalability of the solution
- Work simplification
- Find fast, understand, decide
IoT & Big Data

IoT & Big Data
By linking new technologies with intelligent data usage, you can optimize your production, production processes and products. Create the basis for new data-driven services and products for your company, your customers and partners.
Our Service
- Architecture consulting for IoT solutions and digital twins (DT - Digital Twin)
- IoT, Big Data and DT implementations
- System integration on-prem and/or in the Cloud
- Big data architectures and big data analytics
Your Benefits
- Development of new business models
- Predictive maintenance
- Sustainable production
- Transparent value chain
- Cost reduction
DLT

Distributed Ledger Technology
We analyze which Distributed Ledger Technology (DLT) platform fits your use case: From supply chain monitoring to accelerating processes. For you, we evaluate solutions and integrate them into your infrastructure.
Our Service
- Analysis of the appropriate Distributed Ledger Technology (DLT) platform for your use case
- Assessment of solutions and integration into the IT infrastructure of your company
- Design and implementation of enterprise architectures in the field of DLT
Your Benefits
- Monitoring supply chains
- Making processes transparent
- Making it possible to document decisions in an accountable and tamper-proof automated way
- Providing identities
- Accelerating processes
MDM

Master Data Management & Data Governance
Data-driven companies are more successful: As long-standing partner of leading MDM technology suppliers, we create added value in the form of process efficiency, high data availability and quality through efficient data management.
Our Service
- Implementation and integration of market-leading Master Data Management (MDM) systems
- Product enhancements for established software solutions (electronic catalogs and reporting according to EU requirements)
- Development of a data strategy
- Utilization of the MDM maturity level model
- Consulting on MDM and Data Governance concepts and solutions
Your Benefits
- Open up additional sales opportunities
- Monetizing data
- Creating transparency
- Data protection and requirements compliance
- Reliable data for right decisions
From consulting to technological expertise to managed services: We are only satisfied with our work when you are. This aspiration is reflected in trusting and long-standing collaboration with numerous customers. Let our results convince you.

Dr. Wolfgang Wilke
Business area lead Consumer Products, msg