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About Lufthansa Digital Services

Product Management Digital Services is responsible for the quality of the Lufthansa Group's digital services. This includes, for example, online and mobile check-in, self-service bag drop and many other services. Customer satisfaction is at the heart of the further development of existing services and the design of new ones. For this reason, the projects carried out in this area are usually not purely IT projects, but also include accompanying measures such as marketing, communication and change management.


Implementation of digitization projects to improve the customer experience


  • Pilot project to evaluate new technologies and processes in the area of baggage handling machines
  • Optimization of the user interfaces of existing baggage handling machines
  • Standardization of processes within the Lufthansa Group
  • Provision of airport maps in the Lufthansa app
  • Establishment of an iBeacon infrastructure for the provision of location-based services

Our services

  • Conception and implementation of measures to improve digital services
  • Coordination of the necessary measures with the Lufthansa Group
  • Specification of necessary changes in coordination with IT
  • Supporting the implementation and acceptance of changes
  • Conception and implementation of marketing and communication measures

Customer benefits

  • Successfully planned, coordinated and implemented projects in the Lufthansa Group
  • New machines and optimized processes simplify the process and speed up baggage handling
  • Significantly higher customer satisfaction when using the machines and digital services
  • Inspiration, orientation and indoor navigation at airports

Discover more surpluses

International agierender Übertragungsnetzbetreiber

Significant cost reduction through automation of business processes using Robotic Process Automation (RPA)


Ziel der Bedarfsprognose ist es, über eine integrierte Auftrags-​ und Teileprognose über Nacht einen qualitativ besseren Teilebedarf zu prognostizieren

Success Story WI Bank und VÖB

Der WIBot, basierend auf dem digitalen Sprachassistenten Neo von msg, unterstützt Unternehmen und Gründer auf der Suche nach passenden Fördergeldern.

Success Story Thule Group

Translating article descriptions into 23 languages often takes weeks. Thanks to GenAI, translated content is available in just a few seconds.

Success Story SMS group

SMS group and msg modernize a 20 year old technology system for seamless tube rolling mills

Success Story AWB Köln

Detecting road damage in Cologne is a time-consuming process. Together with msg, AWB investigated whether artificial intelligence could make the procedure more efficient.

Success Story KTE

Where many market solutions come to a standstill, msg delivers a tailor-made product: Neo, a digital voice assistant that can be implemented completely independently and also works offline. Not only that, but the use of Neo has already resulted in considerable CO2 savings.

Success Story HANSA-FLEX AG

In just two months, HANSA-FLEX AG is working with msg to implement the European reporting obligation for substances of very high concern (SVHC).