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creating value for


creating value for


Create efficient processes and transparency
with modern IT solutions.

Food manufacturers are not only under high price pressure. To master the growing challenges and remain competitive, modern and efficient IT solutions are needed: International legal requirements for food safety, labeling and traceability meet the increased demands of consumers and retailers. Today, producers have to meet high expectations, especially in terms of product range diversity, response times and flexibility. As a manufacturer, it is equally important to create transparency. And not just in terms of quality and freshness: Factors such as animal welfare, carbon footprint and sustainability have a significant influence on customers' purchasing decisions today. Transparent, end-to-end product traceability will become essential in the future.

With the right SAP products and industry-specific IT solutions, you can optimize your processes and meet all requirements: Create transparent traceability back to the farmer and quickly develop new products. Vegan or high-protein - with digitized integrated product development with SAP S/4HANA, you can respond quickly and flexibly to changing customer needs.

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Do you have any questions?

Stephan Kronbichler

Stephan Kronbichler
Head of Sales & Marketing

You can count on that with us:


We understand your business – and have been successful with it for more than 40 years.


With us, you can continue to react flexibly to market requirements in the future.


Our customers are our partners on an equal footing.


Strong partners provide security: SAP and msg are market leaders.


On request, we offer fast implementation at a fixed price.


Both we and our solution are cloud-certified.

Staying fit for the future with the cloud

In order to meet the growing challenges in the food industry and remain fit for the future, producers must continuously invest in the latest technology. The answer is in the cloud: With innovative technologies, a modern infrastructure and optimized processes, it offers you the opportunity to establish a completely new approach in your company - with integrated and transparent end-to-end processes.

As part of RISE with SAP, we provide you with individual support throughout your entire transformation.


Rise with SAP Logo
Success stories and customer experiences

The successful SAP migration to SAP S/4HANA releases new potentials


The successful SAP migration to SAP S/4HANA releases new potentials

Schwarzwaldmilch has decided to start the migration from SAP ECC to SAP S/4HANA now. Learn more about the reasons and decision criteria directly from the user’s perspective. Be part of it live: The new edition of our FOOD Insights web seminar on April, 26, 2022:

To the event

202105 Msg Food Logo Kacheln 268x210 0003 Kaeserei Champignon

Cheese dairy Champignon Hofmeister: With SAP S/4HANA into the digital future

202105 Msg Food Logo Kacheln 268x210 0003 Kaeserei Champignon

Cheese dairy Champignon Hofmeister: With SAP S/4HANA into the digital future

Our customer, the well-known cheese dairy Champignon Hofmeister, reports in the FOOD Insights webinar how the company was able to optimize its processes in a target-oriented manner with SAP Dairy Management by msg for S/4HANA.

Learn more.

Our customers use SAP Dairy Management by msg
as an integrated SAP-based solution for the milk industry.

  • Food Agropur
  • Britannia
  • EFI Emirates Food Industries
  • Hood
  • Maryland Virgina
  • Saputo
  • DMK
  • Schwarzwaldmilch
  • Käserei Champignon

Our SAP products and solutions for the food industry

Tailer-made for you: We have adapted and optimized all our SAP-based products and solutions
specifically for the food industry.

SAP Dairy Management by msg
SAP Dairy Management by msg – supports the traceability of milk ingredients with SAP S/4HANA.

As part of the SAP product strategy for agriculture management, the SAP industry solutions not only facilitate the enhanced raw material planning in the dairy industry. Raw material and performance controlling and product costing are significantly simplified with SAP S/4HANA.
SAP Meat and Fish Management by msg
msg Classified Procurement
msg Milk Collection and Payment
msg.Food Solution
Combine integrated SAP applications with individual msg products and solutions modules.

The msg.Food Solution is a SAP-based modular toolkit for the food industry and combines integrated SAP applications with individual msg product and solution modules. Integral part is SAP S/4HANA Cloud with the data supplier msg.Food – Shop Floor Integration. This is surrounded by solution modules for optimizing supply chain planning, logistics processes, costing and controlling, as well as a detailed planning cockpit.

msg.Food Solution is fully integrated in SAP S/4HANA and is available for RISE for SAP, SAP S/4HANA Cloud and also on-​premise.
msg.Food – Shop Floor Integration
msg.Food – SAP Analytics Cloud (SAC)

Fast and secure SAP S/4HANA implementation or migration with the msg Food Factory

msg Food Factory is an SAP-​based template solution to be able to show and
implement the food industry consistently in SAP products and systems.

This means that your SAP introduction or migration project also starts with an executable system right from the first workshop!

msg Food Factory is available in a cloud and also on-premise environment. It comprises the following SAP products:

More from our consulting portfolio

SAP S/4HANA Migration ​Assessment with msgFIT and msg Food Factory
With our automated assessment, we create a migration recommendation for your SAP S/4HANA migration at a fixed price. We then use our SAP S/4HANA Food Factory system to show you the processes based on your ERP assessment.
msg.Food – Supply-​Chain with SAP IBP – easy and successful
msg.Food – Raw material planning with msg.Food Template for SAP IBP – easy and successful
Implement the integrated planning for food production and dairy management using SAP Dairy raw material planning and SAP IBP. msg provides a pre-configured planning scenario – ready to use.
msg.Food Factory with integrated determination of the carbon footprint of your products

msg.Food – what we offer


Operationalization know-how of corporate strategies in business processes and organization


Supplementation of SAP S/4HANA with specifics for the food industry as well as the dairy, meat and fish industry


Proven tools, reference processes and best practices for the consumer goods and food industry


Own SAP-based msg products and solutions as a supplement for your cloud strategy


Years of experience in large projects with heterogeneous teams


25 Jahre Erfahrung mit SAP S/4HANA und SAP ECC Projekten: Neueinführung, Migration, Roll-out, Transformations, Carve-Out


In-depth expertise from process design to SAP implementation

Companies of the food and consumer products industry benefit from our long-term experience, When can we help you?

Get in touch!

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matthias haertinger

Dr. Matthias Haertinger
SAP Transformation