Apr 30, 2026
Softproviding AG, part of the msg group for more than ten years, will operate under the new name msg food solutions going forward. The rebranding marks an important milestone and signals the company’s next phase of development within the international food industry.
Strategic realignment and clear positioning
The name change is part of the strategic evolution of msg’s food segment. As a specialist in SAP solutions, msg food solutions will be positioned even more closely under the msg brand in the future.
- Strengthening global brand presence through consistent brand management
- Supporting international market activities in close collaboration with other msg companies
- Sharpening its service portfolio for customers in the global food industry
What is changing – and what remains the same
With the new company name, all related brand and corporate designations will be updated. The existing structures remain unchanged: the executive management, board of directors, ownership structure, and operational responsibilities continue without alteration.
A clear message to the market
With its new name, msg food solutions underscores its focus on technological innovation, international orientation, and consistent brand leadership within the msg group. At the same time, customers and partners can continue to rely on the company as a trusted provider with deep industry expertise and an unchanged service portfolio.
