For us, every successful partnership begins with a simple question: What do you need to make your business future‑ready?
At msg, partnerships exist to create value – never as an end in themselves. They are carefully selected and purposefully shaped to support your strategy, your organization, and your processes in a meaningful way – guided by your requirements, not by product‑driven logic.
Today, success is no longer built on individual technologies, but on partner ecosystems that reduce complexity and enable reliable execution.
As your consulting and implementation partner, we actively manage a trusted network on your behalf, combining deep industry expertise with international experience. This approach is equally effective for mid‑sized organizations and for complex enterprise environments.
msg takes on the role of orchestrator, characterized by:
- Clear responsibilities
- Pragmatic consulting at eye level
- Solutions designed for long‑term sustainability
With a consistent focus on your business value, we create a resilient, holistic perspective – whether for individual business applications or cross‑platform solutions.
Our strategic partners
SAP and msg have been close partners since 1998, particularly in the area of co-innovation. Our range of services covers all aspects of a full-service SAP Gold Partner: from licence consulting, sales of SAP software and cloud solutions, consulting and implementation services, application management services to the development of SAP industry solutions and add-ons that complement the SAP portfolio. We are also a multi-award-winning Solution Extension Partner.
Since 2016, our partnership with Amazon Web Services (AWS) has been a central component of our digital strategy. Our industry expertise and product and solution competence, coupled with the innovative strength of AWS, enable us to optimise our customers' business processes, reduce their costs and increase their innovative capacity. Numerous AWS partner programmes and specialisations, such as the AWS European Sovereign Cloud (ESC) launch partnership and the AWS SAP Competency, give us additional momentum.
We have been working closely with the technology provider as a Microsoft partner since 2010 – today as a recognised Microsoft solution partner. Our service portfolio covers the entire spectrum of modern Microsoft solutions: from strategic consulting and the integration of cloud-based platforms such as Microsoft Azure and Microsoft 365 to the development of customised solutions based on Power Platform and Dynamics 365. Our certified Microsoft experts support companies in digitising processes, using data intelligently and deploying modern AI applications in a targeted manner.
Our technology partners
The strategic partnership between the software manufacturer BSI and the IT and consulting company msg, which sealed their strategic partnership in the field of customer journey management in 2019, has been in place for over four years. Thanks to the successful collaboration, this will be extended to the entire msg Group as a strategic alliance in 2022.
In addition to the digitalization of customer relationships, the expanded partnership now also focuses on the joint development of industry solutions for insurance, banking, retail and healthcare. The msg Group's partnership also enables an international orientation of the joint business.
Thanks to specific expansions of the range of services through industry templates, an msg.broker management solution, the integration of new technology such as msg.ChurnPrediction and the msg.Marketplace, both partners and our joint customers benefit from this strategic alliance.
The alliance is based on a clear complementary approach. Through the structured interaction of our core competencies, we deliver essential added value to our customers. The domain know-how of msg and the high level of digital expertise of BSI together generate sustainable benefits in the digital customer relationship. And this on a state of the art cloud-based SaaS solution, the Customer Suite from BSI.
Celonis is the first German decacorn and world market leader in process mining technology. After the first business relationship between msg and Celonis in 2017, msg achieved the Gold Partnership in 2022. Process mining is revolutionizing classic process management by mapping the actual company processes based on process data, making them evaluable and using AI/machine learning to provide predictions for ideal, automated processes. msg's focus in the partnership is on implementing the technology and contributing its industry expertise to process analysis and optimization projects, as well as developing process mining apps in the Celonis ecosystem.
Confluent is a pioneer in a new category of data infrastructure focused on "data in motion." The cloud-native platform acts as an intelligent nervous system, enabling the continuous processing and integration of data from various sources in real time.
The solution helps companies deliver digital customer experiences on the front end while simultaneously operating back-end processes in a software-driven and real-time manner.
Databricks combines data warehouses and data lakes in a lakehouse architecture. It provides a platform for data engineering, machine learning and analytics that utilizes both structured and unstructured data. The Databricks platform enables organizations to rapidly develop and scale big data applications and artificial intelligence to extract insight and value from data. The integration of the Apache Spark Engine and the Delta format enables the scalable processing of batch and streaming data. The platform is available in the Microsoft Azure Cloud, the Google Cloud and in the AWS Cloud as a managed service.
Databricks and msg have had a partnership since 2023. The focus of this partnership is on the consulting services that msg offers its customers for the implementation and operation of the Databricks platform. This partnership gives msg direct access to Databricks sales and to Databricks' internal partner network. In addition, the partnership offers msg the opportunity to participate in extended training and further education programs
Google Cloud is Google's cloud computing service and is one of the world's largest technology companies. Google Cloud offers a wide range of cloud computing services and has established itself as a strong hyperscaler in the competitive market in recent years. Google offers solutions in the areas of modern work, IaaS, PaaS, SaaS and security. Since 2023, Google Cloud has been increasingly focusing on AI, especially GenAI. msg has been listed as a Google partner since 2021. The partnership focuses on Google Cloud and security services for customers of all sizes.
IBM is a global leader in industry-specific IT products and services as well as software and hardware, particularly for artificial intelligence, blockchain, business process, cloud computing, data & analytics, hybrid cloud, IT infrastructure, security and supply chain.
msg has been an IBM partner for more than 40 years. msg is listed as a Gold Partner for Reselling and Embedded Solutions at IBM.
The focus of the partnership is on reselling software and generating leads to acquire new customers with embedded solutions in the areas of data analytics, artificial intelligence, digital assistants, data management and cloud infrastructure and services. We are also part of the ISV program with a focus on the IBM Z-Platform.
Insiders Technologies, an IT company with a focus on input management, has been a partner of msg since 2018. The partnership focuses on consulting services (implementation, customization and maintenance) of msg with regard to software products from Insiders, the embedding of Insiders products in msg products (msg.SIMA) and the development of further services.
IONOS is one of Europe's leading providers of cloud infrastructure, cloud services, and hosting solutions, with a clear focus on digital sovereignty and maximum data security. msg has been an official IONOS consulting partner since 2023, working together to drive digital transformation in Germany and Europe. In this close strategic collaboration, we support our customers end-to-end throughout the entire digitalization process: The spectrum ranges from initial strategy and transformation consulting to the design and implementation of tailor-made cloud solutions based on the IONOS infrastructure to long-term operation and full service. By combining msg's industry expertise with IONOS' powerful, GDPR-compliant platform, we support companies and public institutions in making their IT landscapes modern, scalable, and future-proof.
Since its founding in 1993, NVIDIA has been a pioneer in accelerated computing. The invention of the graphics processing unit (GPU) in 1999 sparked the growth of the PC gaming market, redefined computer graphics, ushered in the era of modern AI, and drove industrial digitization across all markets. Today, NVIDIA is a full-stack computing company with data center-scale offerings that are transforming the industry.
As a Solution Advisor (Consultant) Partner, msg advises customers who want to implement NVIDIA-based solutions or technologies. A particular focus of the collaboration is on the area of artificial intelligence.
With products such as Red Hat® Enterprise Linux®, Ansible® and OpenStack®, Red Hat is the leading provider of OSS products with enterprise support in traditional infrastructure and system automation. The Red Hat® OpenShift® container platform enables the use of Kubernetes at enterprise level and is offered as PaaS by all major hyperscalers.
msg has been an Advanced Business Partner of Red Hat since 2017, specializing in cloud infrastructure and container platforms. The partnership focuses on the development and operation of cloud-native and classic msg products on Red Hat platforms in the hybrid cloud.
Enterprise Linux, Ansible, OpenStack and OpenShift are trademarks or registered trademarks of Red Hat, Inc. in the United States and other countries. Linux® is a registered trademark of Linus Torvalds.
Salesforce brings companies and customers together. The integrated CRM platform connects the business areas of marketing, sales, commerce, customer service, IT and much more in a smart way, creates experience and integrates the focus topic of sustainability with the Net Zero Cloud. We have been a Salesforce partner since 2016 and have a wide range of industry references.
msg and SAP Fioneer have formalized a development partnership agreement in 2023. The worldwide reseller contracts allow SAP Fioneer to resell licenses and maintenance on the msg owned solutions FS-PM Auto and PaPM ECP (estimated cashflow preparation).
On the service side both companies are working successfully on various implementations at global insurance companies.
ServiceNow is a leader in digital workflow automation and offers innovative solutions based on a platform to help companies transform their business processes. With its holistic approach, ServiceNow enables customers to design their workflows efficiently and effectively.
As a trusted partner of ServiceNow, the msg group's consultants and specialists utilize the extensive potential of the ServiceNow platform to offer our customers sustainable and holistic consulting. By deepening our collaboration in 2023, we are proud to now be officially recognized as a certified ServiceNow Specialist Partner in the areas of “Consulting & Implementation” and “Reseller”.
This certification confirms our extensive know-how and expertise in consulting and implementing ServiceNow solutions. It also underlines our in-depth understanding of the ServiceNow platform and its extensive functionalities. As a certified partner, we are able to offer our customers even more comprehensive services and provide them with the best possible support on their digital transformation journey.
We use our expertise to support our customers in the digitalization of their business processes, from the initial idea through to the successful implementation of the digitalized processes. In doing so, we are always guided by the proven architectures and standards of the ServiceNow platform as well as the individual requirements of our customers. We also support our customers beyond the completed projects and assist them with all questions relating to process optimization. Together with them, we also develop a Center of Excellence for the smooth operation of their ServiceNow platform.
Snowflake is a leading cloud-agnostic data platform for storing, processing, using and sharing data. With core services such as data warehousing, data sharing and data integration, Snowflake is revolutionizing the way organizations use data and gain insights. The Snowflake Data Cloud provides a global and unified solution that enables seamless collaboration, new insights and unprecedented business opportunities.
A partnership between Snowflake and msg has been in place since 2023. The partnership focuses on msg's consulting services for the implementation and operation of Snowflake at our customers. This partnership gives msg direct access to the Snowflake internal partner network as well as an extended training and further education program.
VMware is a leading provider of multi-cloud services for all applications and supports digital innovation while maintaining enterprise-level control.
msg is listed as an Advanced Partner under VMware's partner model.
Further partnerships in our Ecosystem (Excerpt)
Blue Prism is the partner for intelligent automation solutions. With its solutions, Blue Prism is changing the way work is done and helping its customers, together with msg, to increase their efficiency with new ways of working and free up millions of working hours for value-adding tasks. Blue Prism's digital workforce is intelligent, secure, scalable and accessible to all.
msg has been a reselling and implementation partner of Blue Prism since 2020. The partnership focuses on the provision and implementation of Blue Prism's intelligent automation solutions.
Citrix is a company that specialises in developing software solutions that enable users to securely access their applications and data from different locations. Citrix's main goal is to create a flexible and efficient working environment by providing technologies for remote access and virtualisation. Citrix's products and solutions include Citrix Virtual Apps and Desktops, Citrix Workspace, Citrix ADC (Application Delivery Controller), Citrix Endpoint Management and Citrix Content Collaboration.
msg has been a Citrix partner since 2002 and has held the highest partner status, Citrix Platinum Solution Advisor, for over 15 years. With its comprehensive expertise, msg is one of the top three leading Citrix consulting and implementation partners in Germany. msg offers comprehensive consulting services for the entire Citrix product portfolio and has already carried out successful projects in various industries.
Datadog is a SaaS monitoring platform that replaces multiple monitoring products with a single unified product. A single source of truth helps technical teams troubleshoot faster, eliminate communication silos, and achieve DevOps goals. msg has been a Datadog partner since 2013.
In August 2023, msg and Genesys, the leading provider of customer interaction solutions, announced a partnership. The partnership enables msg customers in the financial services sector to manage customer issues consistently across all communication channels and offer the best customer experience. The Genesys Cloud CX™️ platform offers features for intuitive issue recognition, personalised customer engagement and high-quality responses to customer enquiries. All msg customers benefit from a range of advantages, including customer-centric service, increased customer loyalty and acquisition, and reduced processing times and transaction costs.
The partnership combines state-of-the-art technology from Genesys with msg's many years of industry expertise.
genua is a leading German specialist in IT security and has been developing highly secure solutions for the protection of critical infrastructures, public authorities and highly sensitive areas of business for over 30 years. Its portfolio includes firewall and gateway systems, VPN technologies, remote access solutions and security products for highly critical network zones – with particular strengths in the areas of confidentiality, zero trust and industrial IT security.
msg has been working in partnership with genua since 2025 to offer customers holistic security architectures and compliance-compliant solutions. The partnership focuses on integrating genua technologies into complex IT and OT environments, particularly in the public sector, defence, automotive, manufacturing and other security-critical industries. Together, msg and genua support companies in achieving the highest security standards, implementing regulatory requirements and building resilient infrastructures.
Kore.ai is a leading provider of advanced AI. The company's innovative platform, no-code tools and solutions are used to deliver end-to-end customer and employee experiences, from automation to human assistance, and to develop generative AI-powered applications. Kore.ai takes an open approach that allows companies to choose the LLMs and infrastructure that best suit their business needs.
Kore.ai has been a partner of msg since 2023. The aim of the partnership is to combine Kore.ai's product line with msg's consulting expertise to offer customers a comprehensive range of AI services.
msg and PwC formalized their longstanding partnership in an agreement in 2021, enabling collaboration across various countries. This cooperation includes project and consulting services on msg’s solution extensions such as SAP PaPM, SAP SCT, SAP Reinsurance Management, SAP Dairy Management by msg, and SAP Meat & Fish Management by msg.
semantics Kommunikationsmanagement GmbH is an owner-managed, medium-sized software manufacturer and solution provider. semantics specialises in the management of large text collections in companies (corporate library) and the digitisation of historical collections from memory institutions (visual library).
msg and semantics have been working closely together on a project basis since 2004. The strong synergies, successes and challenges have strengthened our partnership and led to a strategic cooperation in 2018.
The partnership focuses on the joint further development of innovative solutions for customer communication and joint project work in the OMS and CCM environment, where these solutions are used. In particular, msg is able to scale semantics' expertise as required.
Tricentis is the market leader in enterprise continuous testing and is completely reinventing software testing for DevOps, cloud and enterprise applications. Tricentis' AI-based continuous testing platform offers a new and fundamentally different way of performing software testing – fully automated, completely codeless and intelligently controlled by AI. Tricentis and msg have been partners since 2018. Since 2023, msg has been listed as a Tricentis Solution Partner, particularly for test automation. msg advises customers, implements Tricentis Tosca, carries out migration projects, and controls and monitors test automation.
Qualtrics is the partner for holistic experience management in the areas of brand, product, employee and customer. msg has been listed as a trusted advisor at Qualtrics since 2018. The partnership focuses on customer and employee experience, two areas of experience that are essentially interdependent. The partnership offers our customers powerful solutions on a platform that increases digital efficiency and enables automated processing of all feedback data from all of a company's communication channels.
