From May 19 - 21, 2026, SAP Sapphire will take place in Madrid. As part of the presentation of SAP’s new AI vision based on Joule, msg will be on site together with SAP leaders, industry experts, and partners.
Visit msg at SAP Sapphire 2026, from May 19 to 21, 2026, at IFEMA MADRID (Hall 9, Booth 9.218) and gain practical insights into concrete solution approaches, deep dive sessions, and experts discussions.
Our Topics at a Glance
msg.FIT – Better prepared means faster transformation
msg.FIT provides a thorough analysis of SAP landscapes, creates transparency and planning reliability for your SAP S/4HANA transformation and significantly reduces the duration of the core implementation project.
msg.TransformationBoost – SAP S/4HANA in 12 Weeks
msg.TransformationBoost enables an accelerated, standardized SAP S/4HANA transformation for automated and flexible manufacturing processes, focusing on Manufacturing and Agriculture industries.
SAP S/4HANA for Discrete Manufacturing – Master complexity. Enable innovation
msg S/4 DMI, combined with msg.Variant, simplifies production processes and SAP variant configuration. The solution is preconfigured, industry specific, and extensible, providing a scalable foundation for discrete manufacturing.
Information
Event: SAP Sapphire Madrid 2026
When: 19.– 21. May 2026
Where: IFEMA MADRID in Hall 9 at stand 9.218
Meet msg in Madrid and discover how we can take your transformation to the next level – together.
Agenda SAP Sapphire Madrid:
Please note that this agenda is listed in Central European Summer Time (CEST) and is subject to change.
7:00 AM — 5:00 PM | Registration open
9:00 AM — 1:00 PM | Partner Summit
1:00 PM — 5:00 PM | Show floor open
1:00 PM — 5:00 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
7:00 AM — 7:00 PM | Registration open
8:30 AM — 10:00 AM | Global keynote
10:00 AM — 5:30 PM | Show floor open
10:00 AM — 5:30 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
4:30 PM — 5:30 PM | SAP Runs SAP keynote
5:30 PM — 6:30 PM | Networking reception
6:30 PM — 10:00 PM | Celebration night at IFEMA
8:00 AM — 1:00 PM | Registration open
9:00 AM — 10:00 AM | Customer keynote
10:00 AM — 3:00 PM | Show floor open
10:00 AM — 3:00 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
1:00 PM — 2:00 PM | Celebrity keynote
Want to learn more ?
All current information on the agenda, speakers, topic areas, and event catalog can be found on the SAP event website
