The efficient portfolio administration management system for life and P&C insurers and brokers
With msg.PIA (Primary Insurance Application), we provide a proven, process-supported all line of business solution which convinces with standardized, process-oriented interfaces and simple handling and enables flexible portfolio administration management.
msg.PIA supports all central processes of P&C and life insurers and also fulfills the requirements of portfolio-managing brokers and captive insurers. New sales channels can be easily integrated.
With msg.PIA, you can organize your business processes efficiently, design product development and sales flexibly and are thus ideally equipped to face the national and international competition.
msg.PIA suite as an out-of-the-box complete solution
With the msg.PIA Suite, we combine best practices with end-to-end processes to offer you both a reliable and sophisticated portfolio administation management system and also a holistic solution for your business. To achieve this, we rely on proven products from our own company as well as from partners and thus also cover topics such as input/output Management, archiving, IoT and data analytics.
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msg.PIA Suite overview

What our customers say

“As a small, local insurer in Vorarlberg, we must offer customers unique selling points. It's all about customer proximity, flexible and diverse product design and fast response times, especially in the event of a claim. msg.PIA with its powerful product generator and numerous customization options helps us to achieve our strategic goals.“
Katrin Heimann,
Manager IT,
Vorarlberger Landesversicherung, Österreich

"As an early adopter, we are also relying on S/4HANA with msg.PIA 8.0. For us, competent consulting, solid development, and excellent service from the msg group are crucial. Thank you for the great collaboration!"
Daniel Gyr,
CIO, Aargauische Gebäudeversicherung, Schweiz

“With msg.PIA, we have found a powerful and reliable portfolio management system for our individual and group business. We are particularly enthusiastic about the direct contact to the manufacturer as well as the fast and uncomplicated implementation of the system in our company.”
Mario Dederichs,
Manager IT and Operation Management,
DMB Rechtsschutz-Versicherung AG

“Great service and good product!”
Atli Sigurðsson,
Technical Manager SAP,
Sjóvá-Almennar Insurance, Reykjavik, Island

“The software is very reliable, stable and solid. The support delivered by msg is incredibly fast and of very high quality.”
Jurgen van Buggenhout,
Responsible for SAP, ERGO Insurance nv/sa, Brüssel, Belgien

"msg.PIA is extremely stable with a high level of performance. It covers an extremely high degree of business functionality."
Thomas von Gunten,
Manager IT and member of the management board, GVB, Schweiz
Why msg.PIA?
Fast Time to Market
msg.PIA enables the rapid implementation of new, innovative products through an integrated, central product definition.
Cloud Computing
msg.PIA can be operated in the cloud and can consume services of other cloud suppliers or provide cloud services of its own.
Process-Optimized
msg.PIA provides you with a proven, process-supported all line of business solution which convinces with standardized, process-oriented interfaces and simple handling and enables flexible portfolio management.
Seamless Integration
The connection of external systems can be easily implemented thanks to pre-defined interfaces and application programming Interface (API). Seamless communication between SAP and non-SAP applications is ensured.
Optimal Customizing
Thanks to a wide range of Customizing options and its open design, msg.PIA can be easily adapted to your specific requirements.
Comprehensive Documentation
The detailed online help and comprehensive release notes, functional concepts and technical information facilitate working with msg.PIA.
Modular Structure
All modules are seamlessly aligned in the modular integrated portfolio management system with embedded product calculator.
Innovative and Future-Oriented
An experienced team of developers and consultants is behind msg.PIA. Close contact with our customers and regular releases guarantee continuous adaptation to market developments.
SAP-Based
The SAP-based architecture of msg.PIA is a driver of innovation and guarantees scalability and stability also of customer enhancements.

"msg.PIA is and remains a key component of our insurance strategy. The stability of the system and the professionalism of our implementation teams, combined with our close SAP partnership, make us confident that we will achieve further successes."
Dr. Andrea van Aubel
Member of the Executive Board, msg
We offer you much more than software
Our outstanding service repeatedly achieves top marks in customer surveys.
- From requirements analysis to post-go-live support, we help you with your implementation project.
- We assist you with the integration into your existing system landscape: msg.PIA has the necessary connectivity and we have the required experience.
- With experience from many projects and tested migration tools, we reliably transfer your legacy portfolios to msg.PIA.
- You want to have it easier?
We can take over hosting for you or even complete operation.
msg.PIA has the right contact person for you among our more than 10,000 bright minds at msg.
msg.PIA Usergroup 2024 in Nicosia, Cyprus

Thanks to all of you, for your participation, and see you again next year in Prague!
msg.PIA in figures
22
installations
14
countries
9
languages