Newsroom more...

Customer Reference
Viva con agua and Millerntor

About Viva con Agua und Millerntor Gallery

Viva con Agua de Sankt Pauli e.V. is a non-profit organization committed to providing access to clean drinking water for all people worldwide. The MILLERNTOR GALLERY is an international art, music and culture festival with around 18,000 visitors in the Millerntor stadium, organized by Viva con Agua ARTS (VcAA). The common motto is: "ART CREATES WATER".


Viva con Agua and the Millerntor Gallery transform art into water. Various artists design the "home match prints" for every FC St. Pauli home game. The sale of these artworks raises funds for the implementation of VcA's drinking water and sanitation projects. With a complex process chain from the production of the artworks, through distribution and shipping, to an administratively absurd billing process, the potential for VcAA and the artists has not been fully exploited.


msg digitized the Excel-based process chain from production to billing and developed and implemented an online store for the Millerntor Gallery.

The solution -

Our services

  • Development of an online store for the Millerntor Gallery
  • Digitization of the Excel-based process chain (production → advertising → accounting → reporting)
  • Selection of suitable eCommerce standard software (JTL-Shop and JTL-Wawi from JTL-Software-GmbH)
  • Customization of the selected product to the requirements of Millerntor Gallery
  • Support and advice until the store goes live
  • Voluntary pro bono support by 10 colleagues in about 40 days

Customer benefit

  • eCommerce store helps to generate donations - increased sales with home game prints
  • NGO can concentrate on core processes
  • The process chain has been significantly optimized and improved
  • Concrete evaluations and detailed reports are now possible
  • The stock of prints and unique items has been reduced
  • Created value together for meaningful, effective benefits: priceless

Discover more surpluses

International agierender Übertragungsnetzbetreiber

Significant cost reduction through automation of business processes using Robotic Process Automation (RPA)


Ziel der Bedarfsprognose ist es, über eine integrierte Auftrags-​ und Teileprognose über Nacht einen qualitativ besseren Teilebedarf zu prognostizieren

Success Story WI Bank und VÖB

Der WIBot, basierend auf dem digitalen Sprachassistenten Neo von msg, unterstützt Unternehmen und Gründer auf der Suche nach passenden Fördergeldern.

Success Story Thule Group

Translating article descriptions into 23 languages often takes weeks. Thanks to GenAI, translated content is available in just a few seconds.

Success Story SMS group

SMS group and msg modernize a 20 year old technology system for seamless tube rolling mills

Success Story AWB Köln

Detecting road damage in Cologne is a time-consuming process. Together with msg, AWB investigated whether artificial intelligence could make the procedure more efficient.

Success Story KTE

Where many market solutions come to a standstill, msg delivers a tailor-made product: Neo, a digital voice assistant that can be implemented completely independently and also works offline. Not only that, but the use of Neo has already resulted in considerable CO2 savings.

Success Story HANSA-FLEX AG

In just two months, HANSA-FLEX AG is working with msg to implement the European reporting obligation for substances of very high concern (SVHC).