Newsroom more...

Customer Reference


The ALDI SÜD Group is represented in eleven countries worldwide. In Germany, the company has 47,100 employees and operates a network of around 1,900 stores in western and southern Germany.


ALDI SÜD plans to take its successful concept of the past decades into the future and expand it further. Digitalization is one of the success factors the company is working on. msg is supporting the project as an official development partner

As a development partner, we support ALDI SÜD with

  • Individual development projects with Java, .NET, web technologies
  • Cloud-native app development
  • Maintenance and support for existing applications
  • Load and performance analyses
  • Code and architecture reviews

Discover more surpluses


msg supports the discounter in its digitalisation strategy.

Success Story AWB Köln

Detecting road damage in Cologne is a time-consuming process. Together with msg, AWB investigated whether artificial intelligence could make the procedure more efficient.

Success Story Wake Word

Development in the team: msg supports Wake Word flexibly and quickly with certified AWS development capacity.

msg publications

The Heinrich Schmid Group, supported by msg services gmbh, has introduced Citrix Virtual Apps and Desktops from the cloud as well as VMware User Environment Manager and Microsoft Windows Server 2016, which shortens the logon time to IT applications and simplifies access to them.

msg publications

Miele is a German manufacturer of household and commercial appliances that uses digital apps and AI to control networked appliances and offer an optimal user experience. The further development of a B2C SmartHome app for mobile control and the implementation of virtual cooking and tasting assistants by msg enable innovative value-added services for customers and present the company with a high level of media attention at the IFA.

msg publications

One success factor for Die Stuttgarter was choosing the right customer relationship management (CRM) software. msg provided support.

msg publications

Product Management Digital Services is responsible for the quality of the Lufthansa Group's digital services. This includes, for example, online and mobile check-in, self-service bag drop and many other services. Customer satisfaction is at the heart of the further development of existing services and the design of new ones. For this reason, the projects carried out in this area are usually not purely IT projects, but also include accompanying measures such as marketing, communication and change management.

msg publications

The Lette Verein handles apprenticeship application processes transparently and in compliance with GDPR using digital workflows in a low-code app based on Microsoft Power Platform.