msg Confirms Expert Status in SAP Business AI Platform
Successful Re-certification Under the New SAP Framework
21.07.2026
As part of the evolution of the SAP Partner Competency Framework, the former SAP BTP Competency has been transitioned into the new SAP Business AI Platform competency. msg has successfully maintained its existing Expert Status under the new requirements, which place a stronger emphasis on data and artificial intelligence.
Dual Expertise: AI and Data
At the same time, the former Analytics specialization has been transformed into the standalone SAP Business Data Cloud competency. msg continues to hold Expert Status in this area as well. With the introduction of the new Artificial Intelligence Foundation specialization, SAP is further strengthening its focus on AI technologies.
Proven Expertise Through Projects and Certifications
The re-certification is based on extensive SAP certifications and proven project experience. Reference projects involving SAP Build and SAP Integration Suite demonstrate msg’s expertise in developing modern applications, integrating complex system landscapes, and delivering innovative cloud solutions.
Clear Focus on Future Technologies
This renewed recognition confirms msg’s consistent alignment with SAP’s strategic priorities. In particular, AI, SAP Joule, AI Agents, and data-driven innovations will play a key role going forward.
Added Value for Customers
With its deep expertise in SAP Business AI Platform and SAP Business Data Cloud, msg helps customers successfully implement transformation and innovation initiatives while unlocking the full potential of data and artificial intelligence. In addition, achieving Expert Status fulfills a key prerequisite for the SAP Business AI Partner-Led Adoption Incentive, enabling customers to maximize the value of the SAP Business AI Platform through partner-delivered services.