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msg and Genesys Cloud Services Germany GmbH, a leading global provider of customer interaction solutions, are forging a partnership to offer a customer-centric omnichannel solution. This will enable msg customers from the insurance and banking environment to manage customer requests consistently across all communication and interaction channels and offer the best customer experience.

The partnership focuses on the implementation and deployment of the Genesys Cloud CX ™️ platform. The solution comprises features for intuitive request recognition, for personalized customer communication and also provides high quality responses to customer inquiries through the use of cutting-edge technology.

"msg enriches our partner ecosystem for banks and insurance companies with many years of industry expertise and implementation strength – from strategy to operations. Together, we now provide end-to-end solutions for customer interaction in sales and service to exceed customer experience expectations. In addition to Genesys Cloud CX, msg is leveraging numerous industry-specific vendors to create verticalized CX ecosystems," says Daniel Karadza, Country Manager Germany and Senior Director Commercial & Enterprise Sales Germany.

All msg customers will benefit from a variety of advantages through the partnership. These include customer-focused service through efficient customer interaction, increased customer loyalty and customer acquisition through more service quality, and reduced processing times and transaction costs. "By partnering with Genesys, we have added another essential piece to our ecosystem – intelligent management of customer requests. This is where Genesys' state-of-the-art technology meets msg's long standing industry expertise. Together, we ensure that insurers can exceed their customers' expectations," says Dr. Andrea van Aubel, member of the msg executive board.

Dr. Andrea van Aubel, member of the msg executive board and Daniel Karadza, Country Manager Germany and Senior Director Commercial & Enterprise Sales Germany, Genesys