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msg and Aleph Alpha strengthen European sovereignty in generative AI

Jun 27, 2023

ChatGPT and its possibilities have recently created a stir. At the same time, there are concerns about the use of this US AI technology in European companies. That's why voices are growing louder calling for European alternatives. The German AI start-up Aleph Alpha is seen as a prime example for European entrepreneurial spirit and is a beacon of hope in the field of AI. Along with the Google subsidiary DeepMind, Aleph Alpha is the only AI research and application company in Europe that that is on par with the most innovative teams in the U.S. when it comes to developing large-scale language models.

But good AI should not only come from Europe but should also be based on Europe's legal and ethical principles. msg, a partner company of Aleph Alpha, has developed the "Reliable AI" testing procedure for this purpose and consistently applies it in customer projects. “Reliable AI” and “AI made in Europe” are also important cornerstones of msg's AI strategy. Together with Aleph Alpha and its AI language model Luminous, which substantially supports transparent AI, the foundation is thus laid for AI solutions that can meet the upcoming EU requirements in the AI Act.

AI as a cornerstone of digital sovereignty

msg executive board member and AI expert Frank Schlottmann makes the following comments on this topic: “The development of European generative AI models is a cornerstone of the digital sovereignty. msg will play a role in this by increasing our focus on European sovereignty and intensifying our partnership with one of the most important companies in the field of generative AI, Aleph Alpha.”

“msg and Aleph Alpha share a strong partnership that extends beyond simply providing technology. Together, we have the opportunity to shape and establish generative AI from Europe as a powerful alternative to the competitive international AI market ourselves,” says Jonas Andrulis, founder and CEO of Aleph Alpha. “msg's deep industry expertise enables us to effectively integrate our Luminous models into our customers' infrastructures, making the AI offering even more accessible to businesses around the world."

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