Digital transformation at VIACTIV
Development of a service app for an improved user experience and optimized business processes
Customer
Viactiv BKK, headquartered in Bochum, serves approximately 720,000 insured persons and 110,000 corporate customers, contractual partners, and service providers at 53 locations throughout Germany. Viactiv rewards its members for health-conscious behavior through various bonus programs. For example, members can collect points through preventive medical checkups or sporting activities, which they can exchange for premiums or use to obtain a refund on their contributions. Viactiv BKK implemented the project to develop a service app in collaboration with msg.
Challenge
In 2018, VIACTIV decided to provide its insured members with a service app to increase customer benefits by consistently mapping business processes in digital systems. The aim was to facilitate access to important services and make administrative processes more efficient.
Objective
As part of the implementation of this digitization initiative, comprehensive consulting and support was provided in the areas of overall project management and architecture. A central element was the development and implementation of the service app for iOS and Android, supplemented by the integration of essential backend functionalities such as two-factor authentication (2FA) and identity and access management (IAM).
Solution and benefits
The VIACTIV Service App offers insured persons numerous advantages: it enables the digital submission of documents, easy management of contact data, and access to relevant information content. This not only improves service quality, but also contributes to increased efficiency and the digitalization of business processes. Further information about the app is available at the following link: VIACTIV Service App.
VIACTIV health insurance
Client: Viactiv health insurance
Project name: Development of a service app
Initial situation:
- The objective of the project is to increase customer benefits (= VIACTIV policyholders) by consistently mapping business processes in digital systems.
- Against this backdrop, VIACTIV decided in 2018 to offer its insured persons a service app.
Task/solution:
- Consulting and support in the development and implementation of a digitization initiative, particularly in the areas of overall project management and architecture
- Implementation of the iOS and Android app
- Backend functionalities such as 2FA/IAM connection
Benefits:
- Digital submission of documents
- Contact data management
- Display of information content
- https://www.viactiv.de/services/viactiv-online-services/viactiv-service-app