In August 2023, msg and the leading provider of customer interaction solutions Genesys announced a partnership. This partnership enables msg customers in the financial services sector to manage customer requests consistently across all communication channels and to offer the best customer experience. The Genesys Cloud CX™️ platform offers functions for intuitive recognition of requests, personalized customer contact and high quality responses to customer requests. All msg customers benefit from a range of advantages, including customer-centered service, increased customer retention and acquisition as well as reduced processing times and transaction costs. The partnership enables the combination of Genesys' state-of-the-art technology with msg's long standing industry expertise.