Celonis is the first German Decacorn and world market leader in process mining technology. After the first business relationship between msg and Celonis in 2017, msg achieved the gold partnership in 2022. Process mining is revolutionizing classic process management by mapping the actual company processes based on process data, making them evaluable and using AI/machine learning to deliver predictions for ideal, automated processes. msg's focus in this partnership is implementing the technology and contributing industry expertise to process analysis and optimization projects, as well as developing process mining apps in Celonis’ ecosystem.