The msg.WebKit
The msg.WebKit
The msg.WebKit is being offered by the msg Group’s Central Marketing Department. The msg.WebKit can be used to realize simple landing pages, as well as complex web sites with a modern, functional and fully responsive design. Using the same framework helps visitors identify a site as being part of the msg Group and thus promotes the group’s branding. Colors, logos, functions and content can be adjusted individually, thereby allowing individual corporate designs to be incorporated. In addition, the msg.WebKit also offers many more functions, such as a comprehensive search across all msg sites, incorporation of the msg Group’s career portal, generation of a dynamic newsfeed, as well as event feeds and analyses of how the sites are performing.
Möglichkeiten für Webauftritte
Web presence
A website is an Internet presence with several subpages that fulfill different functions. For example, the subpages can provide content and information on topics, events, happenings, etc. A website is rich in detail and is characterized by a large amount of content and information strength. The following websites are maintained:
Microsites are websites that basically belong to a higher-level website, but have been moved to a separate domain for content reasons. A microsite can be implemented as a one-page design or have only a few subpages. This keeps the menu clear and allows quick navigation. Such pages can have the same look as the actual website, but are basically independent.
| foodconference.msg.group | msg.group/at |
| inex24.com | msg.group/ch |
| inscom.msg.group | pm.msg.group |
A landing page is embedded on the domain of the main website. In contrast to the microsite, this is a single page. The design is clearly based on the existing design of the entire website. A common use scenario for landing pages is in the context of an online marketing campaign where only one specific topic/product is advertised.
| bpc.msg.group | mpss.msg.group |
| data2wisdom.msg-sdvisors.com | pnc.msg.group |
| ibc.msg.group | sap.msg-treorbis.de |
| lrm.msg.group |
Product and service pages are the pages on which the customer is convinced of the product and the service. Ideally, the product and service description provides the prospective customer with all important information and, at the same time, the arguments why the customer should contact msg.
| msg.group/cloud | msg.group/services/customer-experience |
| msg.group/chatbot | msg.group/services/test-quality-management |
| msg.group/koda-city |
Advantages of the msg.WebKit
Advantages of the msg.WebKit
A uniform framework / template makes it easy for visitors to identify a Web site as belonging to the msg Group. While this strengthens msg’s branding, it does not prevent customization, allowing individual corporate designs to be incorporated as well.
The group navigation, which is integrated into the header and can be expanded, provides easier and faster access to the websites of the companies of the msg group.
General parameters
General parameters
- Use of the selected Joomla! CMS, incl. the standard template; color, font and bullet points can be customized using CSS adjustments
- Hosting on the msg Web cluster (managed by the Central IT Department), incl. hosting and maintenance package
- Use of mandatory elements: Group navigation, footer with contact, short profile of the msg Group and msg newsfeed
- Placement of the main navigation, language options & search option at the same location
- Flexible use of page types and elements, if required
- Coordination of new elements with the Central Marketing Department
- Technical modifications can only be made by the Central Marketing Department or their service provider
Overview of the Elements and Functions
Online Styleguide
- 1